Riverfront Park
Brand Identity, Campaigns
The Riverfront Park Bond campaign's visual identity captures the essence of Spokane’s natural beauty and the park's role as a vibrant community hub. Through dynamic design and informative collateral, the campaign successfully raised awareness about the park's revitalization goals, fostering community support for the $64 million bond measure and ensuring the future of this treasured city park. Spokane, WA
The central graphic element embraces the vision of the park as a community gathering space, connecting the north and south sides of the city and opening toward the river with a central promenade. This elements evoke many meanings: the top celebrates the sun, vibrancy, and community, while the bottom reflects the falls, growth, and Spokane’s deep roots.
