The Motley Fool

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Seve7n Design worked with The Motley Fool on multiple collateral projects over a four-year period. During this time, it became evident that the Fool’s 6-color spot logo was very difficult and expensive to reproduce. After updating the jester’s logotype, Seve7n developed a secondary logo the jester hat. Easy to reproduce and clear in its messaging, this mark is used on the majority of communication pieces. Seve7n also helped The Fool recognize the value in creating equity through the use of one color – Fool Blue – which they have successfully maintained over the last 14 years.

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