Riverfront Park Now

The Riverfront Park NOW brand campaign steps the original masterplan identity forward with a celebratory voice.  Having successfully passed the $64.3 million bond to revitalize Spokane’s 100-acre central park, the brand promotes the ‘Your New Park is Happening NOW’ concept.


The goal of the campaign is to thank the Spokane residents, get them excited about events in the park and engage the community in the revitalization and construction process.


Event Poster

Thank You Spokane Ad

Riverfront Park logo