Seve7n Design worked closely with Modo Group to bring the Pacifico brand strategy to life – defining the Pacifico consumer as ‘independent minded people who experience true connection – relaxed, authentic and bold’. The brand guidelines embody these principles and are a powerful marketing tool, making Pacifico’s strategy and plans clear and accessible to all stakeholders.


As part of the project, Seve7n also defined the use and guidelines for all of Pacifico’s assets (logo, color palette, products, marketing collateral, etc.)