ilio Modern Air Fragrance
ilio looked to Seve7n Design to brand a line of affordable home fragrances for the trend-conscious 18–30-year-old female consumer. The line needed
a current, fresh visual appeal that still maintained a core value of functionality.
Seve7n developed an identity and line of packaging that not only spoke to the clients demands but added the idea of mood. Through clever copy and simple categories (clean, crisp and bright) ilio can shift the environment in your home (de-stress,
take you on vacation, bring in the spring breeze). Packaging has multiple merchandising options and utilizes unique materials which add to the overall consumer experience – rubber band as a neck label, foil stamping and UV spot gloss.