ChemoCompanion supports those going through chemotherapy – giving them a ‘what to expect’ guide to their journey. Seve7n Design worked closely with Purposeful Press to transform a book originally written by one sister to another into a marketable, retail form. Since its publication, the book has been picked up by Merck Oncology, translated into three languages and become Merck’s biggest and most successful promotion to date.
The ChemoCompanion brand reinforces the concepts of care, togetherness and empowerment with a touch of humor. The logotype uses strong round letters for a trusted and friendly feel. Letters interact – reaching out to support, connect or lift up. A heart emerges from the ‘O’ forming a magnifying class – ‘this book gives you a closer look’.